At Tala, we are looking for a rock star Marketing Analyst to support our growth. In this role, you will work with our local and global teams to support our marketing initiatives that drive both brand awareness and user growth. We’re looking to fill our team with entrepreneurial, creative, builders who are flexible, curious, forward-thinking, and humble; and who are ready to roll up their sleeves in a collaborative and productive environment to get things done.

Responsibilities:

• Support the digital growth team to drive acquisition of new qualified borrowers across multiple channels like country websites, paid, SEO, SEM, affiliates, social, sms and email
• Help design, implement, test, and scale new and existing campaigns across paid marketing channels across countries where Tala operates
• Analyze the performance of new and existing paid marketing channels to optimize for channel performance
• Act as the direct interface with our various paid marketing platforms and tools, owning all administrative responsibilities including payments, reporting and analysis
• Monitor and report A/B and multivariate tests to optimize conversion and other key performance metrics
• Support the Director and Manager in Interfacing with product, engineering, design and data analytics to address all design, measurement and engineering needs related to scaling our paid marketing efforts
• Present findings and insights to the marketing team and senior management as necessary

Requirements:

• Bachelor's Degree or higher
• 3 to 5 years of relevant experience in a mobile B2C environment - financial services preferred.
• Experience running paid marketing efforts across various advertising platforms including Google, Facebook, Twitter, and other desktop and mobile advertising channels
• Strong strategic and analytical skills
• Ability to do basic budgeting, modeling, and performance tracking using Excel or similar environments
• Some knowledge of SQL and experience with accessing and retrieving data from online data warehouse environments
• Ability to translate data and analysis into compelling presentations and written communications
• Passion for consumer technology and startups, preferably with some prior experience at a credit-related company

Preferred Skills & Experience:

• Entrepreneurial, creative, and strategic.
• Ego-less, collaborative approach to work closely with internal/external partners
• Process-oriented thinker who anticipates and thinks through business challenges.
• Forward thinking approach to business.
• Humble spirit, but with gigantic ambition!

About Tala:

Tala is a mobile technology and data science company that is working to deliver financial access, choice and control to underserved people around the world. Tala’s smartphone app instantly evaluates customers for credit using only the data on their devices and delivers customized loans in minutes.

Tala, formerly known as InVenture, is backed by IVP, Ribbit Capital, Lowercase Capital, Data Collective, Collaborative Fund and other leading venture and impact investors. In 2016, Fast Company ranked Tala, formerly known as InVenture, as one of its top 10 companies in Money, and Forbes named Tala as one of the top 50 FinTech companies in the world. Additionally, Tala’s work has been highlighted by the New York Times, the Financial Times, the Wall Street Journal, TED, and Wired, among others.