Marketing Analyst
Why work at Grindr?
Grindr is among the top highest grossing apps in the iOS App Store and boasts some of the most engaged users across all social networking apps. We offer a fun, constantly evolving, agile startup environment that enables and rewards innovation, teamwork, and diligence.
Situated right in the heart of West Hollywood, we're the No. 1 location-based mobile social app on the market, and we cater to a massive user base of 2.8 million daily active users in every country in the world. Since our inception in 2009, we've been dedicated to finding new and better ways to connect people using mobile technology.
We offer a lot of perks, stock options, and a collaborative, fun office filled with healthy snacks and friendly people.
Summary
Grindr is looking for a Digital Marketing Analyst to join our internal marketing team. This role is an excellent opportunity for a smart, self-motivated candidate to join Grindr’s growing marketing team and work towards improving our digital initiatives. The successful candidate will be responsible for identifying and increasing ROI of our online marketing activities via SEO, website content performance, Social Media, and other reports. We are looking for someone with an in-depth level of knowledge in digital marketing, along with experience in strategic and analytical management of digital campaigns.
Responsibilities
- Perform competitive analysis to identify opportunities
- Partnering with our social media specialist, develop effective cross-channel social media optimization strategies
- Perform SEO, content, and social media audits complete with recommendations
- Act as hub of communication and project management between manager, creative, and various internal departments to ensure projects and tasks are completed within deadlines
- Use CRM and Email marketing tools to build a measurement strategy for all digital initiatives
- High level of experience working with analytical software (such as Google Analytics, SiteCatalyst, Coremetrics, etc)
- Strong proficiency with MS Word and PowerPoint for producing reports and presentations
- Experience working with Marketing Automation and CRM tools
- Experience in measuring and analyzing online marketing campaigns including: natural and paid search, email, web, display, and social
- Experience working with Google Adwords and other paid search platforms
Requirements
- 3+ years of analytical digital marketing experience delivering qualitative research with a background in data science, business analytics, business intelligence (BI), or comparable analyst position handling large data sets.
- Ability to think strategically and creatively
- Strong time management
- Ability to be self-motivated as well as work both independently and as part of a team
- Innovative and creative, with excellent communication, presentation and interpersonal skills
- Solid business acumen and understanding of marketing strategies
- Strong analytical and measurement/tracking skills
Benefits & Perks
- Full coverage medical and dental insurance
- Unlimited sick policy
- Competitive Salaries and Options
- 401(k)
- Catered lunch, every day
- Stocked kitchen
- Free on-site parking
- Casual dress environment
Grindr is an equal opportunity employer