Lead/Demand Generation Manager

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The Role


In this role you will be responsible for Signal Sciences' inbound demand generation efforts through paid and organic channels and marketing automation processes. You will be developing highly effective marketing programs to drive top of the funnel growth and convert prospects to sales opportunities. You will also manage campaigns through, social, display, webinars, and offline media. You have previously worked on B2B campaigns and have experience with developing creative strategies to fill and manage a lead pipeline.  Must be intimately familiar with Hubspot and Salesforce.


Responsibilities

  • Develop and manage high impact, multi-channel campaigns to generate
    demand, qualified leads, and pipeline. Work closely with marketing and sales to achieve set revenue goals.

  • Lead the day-to-day execution, optimization, and reporting of marketing campaigns.

  • Provide reports detailing the overall lead and customer acquisition metrics.

  • Evaluate, recommend, and test new marketing channels and campaigns.

  • Collaborate across teams to develop ad copy, creative, and landing page designs that communicate our product positioning; optimize conversion via continuous testing.

  • Help build and execute strategies across multiple business units that are targeted to different market verticals and buyer personas.

  • Collaborate with sales operations team to best support and continuously refine marketing automation functionality.


Requirements

  • 5+ years experience leading B2B sales prospecting activities with a focus on lead generation.

  • Deep understanding of B2B demand generation programs, the sales and marketing funnel, and the lead lifecycle.

  • Proven success planning, managing, and executing marketing campaigns across multiple channels (paid search, social media, email, webinars, events, etc.).

  • Highly analytical, metrics-driven, and detail-oriented, with the ability to produce lead and opportunity reports and dashboards that analyze program progress, effectiveness, and return on investment.

  • Comfortable owning and operating marketing technologies, including: marketing automation, CRM (e.g. HubSpot), email, social, and landing page tools; and advertising platforms.

  • Advanced at web analytics, ad tracking, A/B testing, tag management, and content management.

  • Ability to proactively resolve issues, take ownership of tools, processes, reporting, and relationships with vendors.

  • A great teammate and self-starter, who is comfortable working in a lean environment and a lot of responsibility.


Skills:

  • Experience using HubSpot, Salesforce, Google Analytics, with the affinity for learning how to use new software.

  • Strong written and verbal communication skills.

  • Ability to set objectives and execute end-to-end on campaigns, from program design, launch, prospect capture, nurture, sales hand-off, to analysis.

  • Strong project management and organizational skills, including ability to work independently and as a team member, set priorities, and organize work to meet deadlines.

  • Ability to leverage internal tools to calculate, understand, and analyze key marketing metrics.

  • Knowledge of PPC, Display, SEO, Social Marketing, and Account-based Marketing concepts.

  • Experience working cross-functionally with sales, sales operations, marketing operations, product, and creative teams.

  • Web dev/design, HTML, CSS skills are a plus.


Not a requirement but a bonus…

  • Have experience in the application security or DevOps space.
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Location

600 Corporate Pointe, Culver City, CA 90230

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