Position Summary

At Bambino (bambinoapp.com), we are modernizing the way parents find, book, and pay neighborhood sitters recommended by their friends and neighbors. We are seeking a highly analytical problem-solver with mad marketing skills and a passion for social/viral marketing. 

Your sole focus will be to foster the growth of our business through creative use of the following primary tactics:

• Viral Acquisition: Leveraging built-in product features to encourage existing users to share our product with new users.
• E-mail Marketing: E-mail marketing is a significant part of our arsenal. Your job is not just to increase new users/customers, but also to engage them or encourage them to use our product again and again; and to encourage them to share it with others.
• Paid Acquisition: There are many types, but we’re focused mainly on Facebook, Instagram, and other social marketing opportunities.
• Content Marketing: Leveraging blog posts, infographics, and viral videos to increase brand awareness and app usage.
• SEO and App Store Optimization: Optimize our site and our App Store submissions to drive more users, engage them, and get them to share our app.
• A/B testing and Analytics: Though this is not an acquisition method, there is no doubt that heavy data analytics and A/B testing will be required to improve our acquisition and conversion funnels. 

Skills & Requirements 
Ideal candidates exhibit the following qualities:

• Extensive experience in user acquisition using viral and social marketing
• Strong quantitative skills and an analytical, data-driven mindset
• Exceptional passion for testing, analyzing, and iterating
• A drive for finding unique solutions to complex problems as they relate to customer acquisition, engagement, and experience
• Deep understanding of social media, analytics, and A/B test implementation
• Familiarity with MixPanel, Mailchimp, Trello, Slack, HotJar, or similar platforms.
• Outgoing, with good communication skills
• Ability to present actionable data to the team
• Excellent copywriting skills and an eye for design

We appreciate your suggestions or referrals to professionals who may have an interest in this outstanding opportunity.