Head of Customer Acquisition
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Winc is looking for a VP / Director of Customer Acquisition. Winc, the leading wine subscription and fastest growing winemaker in the US, is looking for a sharp and experienced leader to head our customer acquisition efforts. This role will report to the CMO.
What You'll Do:
- Develop forward-looking customer acquisition strategy for Winc in conjunction with the exec team; direct the company’s resource allocation efforts to achieve its growth goals
- Run the P&L of all customer acquisition channels; manage an 8-figure annual budget and drive ROI & customer quality across a wide swath of digital and offline channels
- Develop the company’s viewpoint on channel attribution and appropriate ways to measure performance of channels
- Grow Winc’s already successful customer referral program to drive maximum ROI for our marketing efforts
- Build and run an always-on testing agenda to develop new sources of customer growth
- Own the customer conversion funnel for all channels for the company; develop and run a robust testing agenda to maximize conversion volume and quality
- Partner with the creative team to run an always-on creative testing agenda across all channels; lead the effort on providing data-based answers to messaging and creative questions
- Partner with the engineering team and be their primary business client to build a marketing tech stack for the business
- Lead and coach our customer acquisition team to accomplish all the above; maintain and adapt our roster of agencies
What This Role Needs:
- Several years of experience managing a broad set of customer acquisition channels, both digital and offline
- Razor-sharp analytical capability; unbiased and clean analyses; rigorous data-driven decision making
- Customer empathy and the ability to walk in the shoes of the consumer to drive creative and messaging strategy for channels
- Deep understanding of the marketing tech stack, and the ability to dig in with engineering on tech setup, data, vendor tags & pixels, etc.
- Ability to create and implement scalable processes across teams
- Established set of relationships in the marketing space across vendors, agencies, and partners
- Clean and concise verbal/written communication and inclination to work with all teams in the company
- A few years of experience leading and coaching teams
Winc's story began in 2012 when we founded Club W: the world's first personalized wine club. We made the process of discovering and buying wine easier than ever — and as we expanded to other facets of the experience, we became so much more than a club.
As the fastest growing wine company in the US, Winc is reimagining every aspect of wine, from the art and science of winemaking to packaging and transport to how wine is sold, distributed, and ultimately enjoyed. We're doing all this as part of our quest to improve the experience for consumers, create a platform for artisanal winemaking, and build a grape-to-glass supply chain that's sustainable for the planet.
Winc employees come from a variety of backgrounds and experiences. However, we all share a love of wine and are driven by the desire to make great wines with passion and pride, and to bring transparency, honesty, innovation, and curiosity to an industry dominated by opaque, entrenched conglomerates. The environment is fast-paced and exciting, and no two days are the same. We value employees who are both independent thinkers and collaborators as necessary, and who are eager to contribute. Most importantly, we have fun together and enjoy what we do as we lead the grape-to-glass wine revolution.
Winc. is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, veteran status, genetic information, or any other legally protected classification or status. If you are interested in applying to Winc and require an interview accommodation, please don’t be shy and contact us at [email protected].
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