Overview

Join the intersection of knowledge, technology, data, and brands.

Spokeo is transforming from people search to people intelligence. It arms consumers and businesses with knowledge to make decisions with confidence in connecting, protecting, and engaging with others.

The Role

Lead Spokeo’s email marketing efforts to acquire and retain customers; increase product usage, and drive brand engagement. Additionally, this person will play a critical role in developing a membership program that drives loyalty and engagement.

You have a unique set of capabilities: Deep expertise in email campaign development, ESP management; and database marketing; CRM & segmentation; Offer-based & brand storytelling; and Loyalty based marketing.

What you'll do:

Email Marketing

• Develop and implement acquisition email campaigns leveraging new data sets and targeting win-back programs.
• Develop and implement retention email campaigns that drive product usage and brand engagement.
• Partner with analytics / data science team to produce dashboard reporting, insights & analysis, and subsequent direction for future email acquisition & retention campaigns.
• Partner with design to craft compelling creatives and tailored messaging.
• Partner closely with Head of Acquisition and Head of Retention.
• Email lead acquisition and data management.
• Build and implement ongoing testing and campaign enhancements.
• Support the process of building out segmentation and lifecycle
• Drive and manage email marketing calendar.
• Manage and implement EPS including Silverpop.

Retention Marketing & Loyalty Management

• Support the build out of segmentation, customer journeys and touchpoints, and lifecycle marketing efforts.
• Improve customer lifetime value through the right campaigns and messaging.
• Manage the day-to-day communications of the Membership program.
• Partner closely with Head of Retention Marketing & Loyalty Management to drive loyalty and LTV.
• Develop newsletter and retention based offers.

What we’re looking for:

• 7+ years of hands-on and strategic email management and CRM leadership in digital brand environments.
• Demonstrated success in creating / improving the business.
• Demonstrated understanding and applications of customer value, customer journey, and lifecycles.
• Subject matter expert in email marketing and retention.
• Demonstrated experience in developing and managing customer churn.
• Strong proficiency in ESP. Silverpop and other programs.
• Proven track record of continuous improvement around customer growth and retention.
• Proven success in developing brand and retail oriented email campaigns.

What we’ll provide:

• Top Salary
• Flexible Hours
• Casual Dress Code
• Stock Options
• Free Lunch Catering Every Day
• Medical, Dental, and Vision Benefits
• Fully Stocked Fridge and Snacks
• Ping Pong, Foosball, and Pool

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