The Email Marketing Coordinator will build and execute email marketing campaigns with the goal of engaging current customers, while helping to acquire new subscribers and/or drive e-commerce transactions. You will be help analyze email performance and provide ongoing recommendations to improve response rates and conversion rates. The position requires a resourceful, proactive and critical thinking individual with exceptional communication, time management and planning skills. The Email Marketing Coordinator must be able to anticipate the needs of several team members and work within tight deadlines.

Responsibilities:

• Help ensure emails are executed utilizing best practices to optimize campaign engagement and revenue results
• Work closely with product, marketing, and creative team members to develop visual and copy assets that meet campaign requirements and objectives
• Assist with the planning and maintenance of the email marketing calendar
• Deploy campaigns on time with the appropriate cadence and strict adherence to contact strategies
• Assist in email segmentation, targeting, and lead nurture strategies.

What Defines Success:

• Ensure email campaigns and other delegated tasks are completed on-time and error free
• Provide better visibility and insights into email campaign performance including the establishment of baseline performance
• Maximization of available features offered by our Email Service Provider
• Provide feedback and input to help evolve our email marketing program

Qualifications Needed: 

• 1-2 years experience in email marketing, preferably in a B2C subscription oriented, direct response, or e-commerce business
• Previous experience with an ESP such as SailThru, Mandrill, Mailchimp, etc.
• Solid knowledge of HTML/CSS coding for email and familiarity with responsive design
• Solid knowledge and understanding of web-browsers and email clients (Firefox, Chrome, Safari, IE, Outlook, Gmail, etc.)
• Extensive email targeting/segmentation and deployment experience along with an understanding of QA processes