Director, Customer Lifecycle Management

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Loot Crate was founded in 2012 around a simple idea: put the awesomeness of Comic-Con in a box. Today, we ship some of the coolest geek, gaming, and pop-culture collectibles and accessories to a subscriber base in the hundreds of thousands (with no signs of slowing down) making us one of the top subscription box services in the world! We’ve assembled an amazing team of passionate, ambitious, impossibly nerdy people who cultivate our amazing fan community, provide support of the highest caliber, and generally just sit there radiating niceness. We’re always on the lookout for fun, hard-working new people to join our team and make Loot Crate even better.

THE ROLE:

As the Director, Customer Lifecycle Management, you are an intellectually curious self-starter who will be responsible for managing our customer’s journey from onboarding to retention. You relish the opportunity to work directly on large-scale campaigns within CLM channels against the backdrop of a high growth company that was bootstrapped to over $150 million in revenue and continues to expand aggressively across products and geographies.

WHAT YOU'LL DO:


  • Planning and delivering CLM strategies across customer channels (email, SMS, push notifications, site, and app) encouraging customer retention and customer loyalty.
  • Deciding on the CLM platform structure and architecture ensuring it works seamlessly across the organization and captures all required information at key points in the customer life cycle.
  • Customer journey mapping analyzing touch points with the organization and maximizing opportunities to improve engagement & revenue per customer.
  • Working closely with all departments to ensure the CLM works effectively for all aspects at Loot Crate.
  • Overseeing direct communications with customers through the CLM.
  • Monitor and maximize customer lifetime value strategies ensuring maximum profitability.
  • Ensuring the database is segmented effectively for targeted marketing activities.
  • Developing testing strategies for all aspects of the CLM to ensure the most effective approach for Loot Crate and its products.
  • Establish retention marketing budgets for future months, working with leaders on Loot Crate's Marketing team, as well as the Finance & Accounting team
  • Develop & manage a strong support team
  • WHAT DEFINES SUCCESS:


  • Improving upon and developing new tactics & strategies for retaining customers and subscriptions via owned channels
  • Managing and allocating the team's retention marketing budget in a way that continually improves upon ROI metrics across the board
  • Contributing to best practices around data-driven decision-making, modeling, and testing (A/B, multivariate)
  • Building and mentoring a team
     
  • QUALIFICATIONS NEEDED:

    • Bachelor's Degree in Business, Economics, Marketing, Finance or related fields; MBA preferred
    • 5+ professional experience in B2C digital marketing, management consulting, consumer product goods, and/or retail ecommerce
    • Applied quantitative experience, including excellent understanding of investment / finance / economic concepts like the trade-off between risk & return, diminishing returns, levers impacting ROI, and key metrics for subscription businesses such as Customer Lifetime Value, Churn, & cohort analyses
    • Proven results in a fast-paced environment
    • Ability to communicate effectively across different departments
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    Location

    3401 Pasadena Ave, Los Angeles, CA 90031

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