Since 1987, Laserfiche® has used its Run Smarter® philosophy to create simple and elegant enterprise content management (ECM) solutions. More than 30,000 organizations worldwide use Laserfiche software to streamline document, records and business process management.

Digital Marketing Manager at Laserfiche
The Digital Marketing Manager is a hands-on role responsible for developing, delivering, and executing Laserfiche's digital marketing strategy. Successful planning, tactical execution and analysis of digital campaigns through a broad range of appropriate B2B digital marketing channels—including online, social, email, PPC and SEO—are essential in order to grow the business through increased awareness, lead generation, lead conversion and brand recognition.

Content is the fuel of the Demand Generation team. Working closely with your partners in Brand Communications, Sales, Product Marketing, and Marketing Operations, you will create content materials for prospects that are at the beginning, middle and deep in the buyer’s journey. You are highly efficient, love to produce strategic content and possess a robust digital marketing experience.

Responsibilities include:

  •  Plan and execute B2B digital marketing campaigns to drive new leads including email marketing, SEM, website, partner marketing channels, promotions, and paid social media
  • Create and copy-edit digital content and marketing materials to engage our audiences and align brand voice with marketing campaigns, e-mails, blogs, banner ads, newsletters, landing pages / microsites, and website content and design
  • Expand the digital marketing integration with sales and marketing tools (such as Google AdWords, HubSpot inbound marketing, MailChimp email marketing, Google Analytics, CRM, Optimizely, and other marketing technology tools)
  • Serve as a subject matter expert for email marketing and lead nurturing programs, helping our teams develop campaigns that meet business objectives and brand goals
  • Manage day-to-day SEM optimization activities including building and managing bidding strategies, quality score improvements, ad copywriting, testing and optimization, keyword research, budget forecasting, campaign reporting and analysis, and continuous program improvement
  • Create campaign KPIs and benchmarks to measure digital marketing effectiveness. Report on key performance metrics and translate data to make strategic recommendations and tactical changes as needed

 What You Will Need

  •  BA/BS required. MBA preferred.
  • 5+ years’ experience in digital strategy, content marketing and/or lead generation, preferably in the B2B technology industry
  • Deep understanding of digital marketing strategies, tools and tactics across a range of channels including social media, search marketing (SEO/PPC), lead generation, web analytics and others.
  • Portfolio showing ability to write and develop content. Hands-on experience with B2B messaging, web content creation, email marketing, whitepapers, technical research and blogging.
  • Experience using digital marketing tools, including: Google AdWords, inbound marketing software (e.g. HubSpot), email software (e.g. MailChimp), Google Analytics and WordPress.
  • ROI focused and metrics-driven, with the ability to clearly articulate the measurable business goal behind the creation of a piece (or series) of content
  • Experience with A/B and multivariate testing
Laserfiche complies with all Equal Opportunity and Affirmative Action regulations. Laserfiche makes all employment decisions – such as recruiting, hiring, training, promotion, compensation, professional development practices, discipline and termination – without regard to race, religion, color, national origin, ancestry, citizenship, sex, pregnancy, age, creed, physical or mental disability, medical condition, genetic characteristic, marital status, veteran status, gender identity/expression, sexual orientation or any other characteristic protected by law, except as may be permitted by law.

Company Reviews

"One less frequently mentioned quality [in Laserfiche employees] is simply not being afraid. Not being afraid of asking questions, of trying something out for yourself, of speaking up."
Brianna Blanchard
Software Test Engineer
at Laserfiche
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Why work with us
Here at Laserfiche, we all share a common curiosity for anything and everything. This brings an all-hands-on-deck approach to our office. Employees quickly become experts in their roles, but more often form cross-functional teams, collaborate at all levels and take on impactful projects from day one.
Culture
Maybe it’s the year-round California sun, but our folks are a social bunch with a knack for sharing their passions: Our foodies dine together at the best joints around LA; the sporty types hit the surf and soccer fields; the sailors charter our company sailboat, The Flying Fiche, to glory on the high seas, and much more.
Perks & Benefits
Daily complimentary lunch
On-site recreation: pool tables, ping pong, free yoga classes
Free medical, dental and vision insurance
Generous 401k matching program
Social clubs: running, sailing, climbing, book club, board game club, hiking and more
Professional development opportunities like Toastmasters International

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