Customer Advocacy Marketing Manager

Company Overview:

Velocify is one of the fastest growing software-as-a-service companies in the country, providing the market-leading solution for intelligent sales automation and cloud-based telephony. Velocify’s software is designed for high-velocity sales environments and helps sales teams be much more productive and successful by driving rapid lead response, increased selling discipline, improved productivity, and actionable selling insights.

Velocify has grown fast by hiring an exceptional team and by fostering a unique and vibrant company culture that rewards and nurtures extraordinary talent. In addition to exceptional HR benefits the company provides a well-stocked kitchen, a casual working-environment, a TV/games room, and has a thriving company-sponsored social calendar.  

Mission:

As the customer advocacy marketing manager, your mission is to build a community of fanatic customer advocates for Velocify that will help generate additional revenue from new and repeat business. This is a unique opportunity to be a part of a major company initiative to delight and connect with our customers.

Summary:

Are you passionate about customer advocacy marketing? We are looking for someone who knows how to charm and engage our customers. This role is a unique opportunity to be a part of a major company initiative and work across all revenue generating teams -- sales, marketing, and client services on both near- and long-term customer advocacy and engagement strategies. You’ll need to be technology and business savvy, a big-picture visionary, and you must have the drive and ability to make that vision a reality.

Responsibilities:

• Build out long- and near-term customer engagement and advocacy strategies that help us generate more revenue from existing customers, turn customer advocates into a marketing force, and help to increase our NPS score.
• Lead customer advocacy efforts including development of case studies, videos, and quotes. Secure customer references for PR, AR, speaking engagements, and awards.
• Encourage customer advocates to share Velocify content on social networks, complete reviews, and participate in our referral campaigns.
• Proactively manage reviews on all third party sites like G2Crowd, AppExchange, and many others.
• Build stronger relationships with customers through engaging content marketing campaigns.
• Manage regular customer communication including customer lifecycle campaigns, customer newsletter, and new product announcements.
• Work hand-in-hand with event manager on customer road show, plus regional technology and industry specific forums where there is a heavy gathering of Velocify customers.
• Support cross-company efforts related to NPS, the Velocify online community, training and education for Velocify users, customer advisory board, and more.
• Cultivate local customer networks and communities around targeted industry and user communities.

Qualifications:

• 5-10 years of customer marketing or related experience
• Experience working in a B2B technology based organization
• Strong storytelling, writing, and communication skills
• Proven experience developing customer, partner, or other communities
• Experience with customer advocacy technology (i.e. Influitive, Zuberance, Get Satisfaction, Amplifinity)
• Comfortable analyzing data to drive future program direction and to quantify and validate program effectiveness
• Bachelor’s degree in communications, marketing, or comparable field

• Great Place to Work - Velocify maintains a better than 4 star rating on Glassdoor.com and was named a “Best Place to Work” in 2015, a Glassdoor Employees’ Choice Award. (Link)
• Well-Funded and Financially Rock-Solid – Velocify is venture backed, having raised over $20M from Tier 1 VC-firms.
• Hyper-Growth – Velocify has been recognized as one of the Fastest-Growing Private Companies on Inc. Magazine’s Distinguished “Inc. 5000″ List for 2 years running (Link) and Velocify has been a Deloitte Technology Fast 500 Company for 4 years running.  (Link)