As Conversion Optimization Specialist, you’ll manage all testing, analysis, and improvement of our various conversion points in the marketing funnel. In this role, you’re responsible for increasing the rate at which site traffic convert to leads and leads to customers.

 The Conversion Optimization Specialist is expected to have the ability to work closely with Laserfiche Marketing leadership to execute on strategy, the expertise to bring new ideas to the table, the ability to proactively respond to feedback and the professionalism to communicate with stakeholders in various roles.

Responsibilities Include:

• Manage key conversion points in the marketing funnel, including landing pages, website calls-to-action (CTAs), and lead-generating forms
• A/B test and continually measure the performance of these conversion assets
• Collaborate with channel-specific markers (blogging, email, social media, etc.) in order to optimize each conversion path
• Optimize our marketing’s conversion paths and rates overall and drive marketing-qualified leads for our sales team
• Optimize the lead-to-customer conversion rate and increase funnel marketing efficiencies

What You'll Need:

• BA/BS in business, marketing, psychology, statistics or similar field
• 3+ years digital marketing experience

• Leadership experience with excellent communication skills, both written and verbal
• Excellent analytical, creative and problem-solving skills, including the ability to extract meaning from data and generate accurate forecasts
• Past experience with web analytics, A/B testing, and inbound marketing tactics
• Proficient using smart CTAs and smart form features to optimize for lifecycle stage and progressively profile leads

• Experience with any of the following programs: Google Analytics (or other web analytics platform), Google Adwords, Moz, Optimizely, Unbounce, Photoshop, Marketo, HubSpot
• Bonus skills: HTML/CSS, Adobe Creative Suite