BRAND MARKETING MANAGER
We’re on a mission to build a better bathroom. We started with razors way back in 2011, and now millions and millions of Members later, we’ve expanded into shave products, skin care, hair styling, with more to come. We’re always growing and reinventing, and we rely on killer talent to help us achieve our goal of owning the bathroom. If you’re a team-playing innovator, you’ll fit right in. A sense of humor helps, too.
ROLE SUMMARY: We’re looking for a Brand Manager to join the Product Marketing & Strategy Team at Dollar Shave Club. This innovative, self-starter will help deliver business growth in a multitude of ways. This passionate brand marketer will be responsible for the launch, analysis and optimization of innovative physical product launches across a variety of categories. This person will be an extremely collaborative, analytical, and organized leader, capable of prioritizing projects, establishing clear vision and rallying cross-functional teammates to achieve results.
RESPONSIBILITIES: Innovation:
- Partner with Consumer Insights team to develop a deep understanding of the consumer mindset, behavior & barriers as it relates to key categories identified in the innovation roadmap
- Collaborate with x-functional (CI & Prod Dev) teams to identify, develop and launch physical products:
- Develop a product concept - including positioning, pricing, claims, attributes
- Build initial business case that includes clear revenue targets/market share goals and present recommendations to senior management
- Collaborate with PMO to create and manage detailed project timelines to ensure on-time delivery of all projects
- Lead a cross functional team (PD, CI, Ops, PMO, Regulatory, Legal, Finance, Packaging, Creative, Design) during the of product launch process
- Brief & approve creative team on product naming, packaging, & visual ID
- Build launch toolkit for all new product launches including (packaging photography/visual assets, key claims & positioning statements, product attributes, training/fact sheets, pricing guidance, & standard launch assets as determined by the customer growth & monetization teams
- Develop deep understanding of the competitive environment and category landscapes in each category. This includes, but is not limited to pulling and analyzing data from Nielsen/IRI
- Understand product trial & repeat trends by category
- Understand consumer satisfaction, key drivers & perceptions with current product offering
- Inform innovation roadmap by providing recommendations for improvement across relevant categories
- Report & deliver recommendations to customer acquisition & strategy teams regularly to fuel demand strategy & roadmap prioritization
QUALIFICATIONS:
- Bachelor's Degree, MBA preferred
- 3+ years of experience working in a marketing role in an e-commerce or CPG company, Experience within a DTC company a plus
- Analytical: Strong experience leveraging complex sets of data and consumer research to build a story for upper management
- Experience using AC Nielsen or IRI required
- Creativity: Strong intellectual curiosity, ability to “think out of the box”, experience writing creative briefs and working with creative agencies
- Project Management: Alongside PMO, ability to lead projects with multiple stakeholders, complex inputs, and time sensitive deadlines
- Thought Leadership & Communication skills: Strong written/verbal skills with management, marketing team, x-functional, agencies, etc.
- Time management: Effectively manage workload by prioritizing and managing multiple assignments
- Team Player: Strong interpersonal skills and ability to interact effectively at all levels of the organization
- Flexibility: Ability to thrive in fast-paced, entrepreneurial environment with constant change and learning on the fly
- Proficient in Microsoft Office programs: Microsoft Word, Excel, and PowerPoint
DSC CULTURE:
We work in an open-air, freshly renovated office in the heart of Silicon Beach. As we disrupt industries and unseat corporate giants, our plan is to think big, but stay small. No egos. No jerks. No prima donnas. Just awesome folks who live and breathe collaboration and dig the perks like haircuts, weekly food trucks, and team happy hours. And yes, we have snacks
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Dollar Shave Club is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, [sexual orientation], national origin, disability, or protected veteran status.
Reasonable Accommodation: Dollar Shave Club provides reasonable accommodation so that qualified applicants with a disability may participate in the selection process. Please advise us of any accommodations you request in order to express interest in a position by e-mailing: [email protected] .
Please state your request for assistance in your message. Only reasonable accommodation requests related to applying for a specific position within Dollar Shave Club will be reviewed at the e-mail address supplied.
Thank you for considering a career with Dollar Shave Club