Brand Director, BeachBody On Demand
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- Maximize brand performance KPIs to improve engagement, log in, retention across all channels, customer segments, OTT devices and IOS apps.
- Oversee development of integrated, multi-channel marketing programs and communications plans that leverage the Beachbody ecosystem including owned media and key influencer
- Lead new content launch planning and execution
- Maximize brand performance in the Team Beachbody Coach Network direct selling arm of Beachbody
- Collaborate with Beachbody On Demand Brand Leadership Acquisition and cross-functional teams to drive engagement, acquisition and LTV via social media, database marketing and online acquisition
- Optimize the end to end customer experience for each brand to drive customer lifetime value and brand advocacy
- Refine brand positioning and build the brand story and visual identity based on ongoing understanding of key customer and competitive brand health measures as well as consumer insights and trends
- Develop annual business plans
- Develop pricing models and strategies to drive business growth and LTV
- Work collaboratively with the Digital Product team and all cross functional teams to plan and execute all initiatives.
- Coach and develop team to help them achieve their goals and deliver maximum value to Beachbody
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