Procore is looking for a highly motivated self-starting Account-Based Marketing Manager that can develop a strategic plan to help drive engagement to enterprise level accounts. The right person will have fluent skills in revenue marketing (Data driven Demand Generation) with knowledge in how the sales/ marketing funnel works.

Responsibilities

• Identify and develop ideal accounts and role-based (Persona) profiles
• Work with sales management to define the best ABM targets
• Assist in designing content to keep contacts engaged through the sales cycle
• Design the campaign and marketing channel strategy and execute to drive accounts through the marketing funnel, including but not limited to: Email marketing, social media marketing, SEO/SEM, display and retargeting, direct mail, webinars, etc.
• Use Marketo and Salesforce to manage multi-track nurtures and keep communication with sales.
• Establish, track, and improve response rates, conversion rates, pipeline, and ROI for ABM programs.
• Build strong working relationships with key internal groups, including sales, customer success, and marketing/sales operations.

 Qualifications

• 5+ years experience in developing and executing successful B2B demand generation programs and digital campaigns
• 1+ years of experience building and executing account-based marketing programs
• 1+ years of demonstrating successful software sales, preferably B2B
• Strong organizational skills to manage multiple projects with a timely execution
• Excellent writing, and verbal communication skills
• Excellent understanding of data to drive impactful actions
• BA/BS degree or equivalent experience
• Certified in Marketo and/or Salesforce is a plus.

About Us

Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore. Our headquarters is located on the bluffs above the Pacific Ocean in Carpinteria, CA, with growing offices worldwide. To learn more about our team, click here.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Perks & Benefits

You are a person with dreams, goals, and ambitions—both personally and professionally. That's why we believe in providing benefits that not only match our Procore values (Openness, Optimism, and Ownership) but enhance the lives of our team members. Here are just a few of our benefit offerings: competitive health care plans, unlimited paid vacation, stock options, employee enrichment and development programs, and friends & family events.