LA tech companies brought in almost $200 million over the course of January. It took just a few hours in February for one company to nearly match that.
Centerfield, the El Segundo-based advertising tech startup, announced the close of a $156 million round of funding this morning.
In addition to the financing, the company revealed it acquired Qology Direct, a performance-based marketing company for global brands. By combining their proprietary technology with Qology Direct's platform, Centerfield said they believe they were able to bolster their customer acquisition and retention platform.
"Aligning offerings with Qology Direct to create the largest front end through back-end marketing platform is transformational for the market and our customers," Centerfield Co-President and Co-Founder Jason Cohen said in a statement. "Bringing Centerfield together with Qology Direct is a multi-billion dollar market opportunity that delivers greater accountability and increases return on ad spend by enabling brands to more effectively identify, reach, cultivate, care for and convert customers."
The round of financing came from H.I.G. Growth Partners and allowed Centerfield to acquire the Florida-based startup. The company will operate under the Centerfield name moving forward, and the founders are already projecting big things for 2017.
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