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Cornerstone OnDemand partners up with TED talks
Santa Monica software developer, Cornerstone OnDemand, announced that it has linked with TED, the inspiration conference platform. Cornerstone will receive curated TED talks that will help their clients with professional learning and development. [Cornerstone OnDemand Ties Into TED Talks: SoCalTech]
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Snapchat adds ad agency
Local picture sharing giant Snapchat has partnered with a British advertising agency and the U.K.'s Daily Mail to launch an in-house advertising agenct called Truffle Pig. The announcement was made at an advertising conference in Cannes, France. [Snapchat Launches Ad Agency: LA Business Journal]
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Connexity grabs PriceGrabber
Connexity, the online shopping comparison tool formally known as Shopzilla, has acquired PriceGrabber. Financial terms were not disclosed. PriceGrabber's shopping network connects with more than 2,000 retailers to access tens of millions of shoppers every month. [Connexity Buys PriceGrabber: SoCal Tech]
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Rubicon Project says mobile ads no create 20% of revenue
Rubicon Project, the LA-based online and mobile app seller, said that mobile ad revenue has climbed from 3% in 2013 to 20% in 2015. After ramping up its mobile efforts, they estimate they will surpass $200M in mobile revenue this fiscal year. [Rubicon Project: Mobile Ads Now More Than 20 Percent of Revenues: SoCal Tech]
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CrossCut takes in $75M
CrossCut ventures announced a $75 million third fund this week. The Venice venture overshot their goal of $50 million thanks to investors that included The John Irvine Foundation and Top Tier Capital. [CrossCut closes third fund at $75M: Built In]
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Sense360 utlizes new way to track your everyday movement
Eli Portnoy-led Sense360 came out of stealth this week, revealing new ways to utilize unused cell phone sensors for applications including targeted ads. The Culver City-based data aggregator will know how, when, and where you move. [Sense360 emerges from stealth, wants to make your smart phone smarter: Built In]
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